What's the difference between writing copy and writing content?
Effective healthcare content educates your audience and solidifies your expert reputation. Think blog posts, eBooks, and articles.
Healthcare copywriting, on the other hand, moves readers to take action. Think sales materials, website copy, and landing pages.
Consistent, optimized blog posts provide the education your target audience is looking for, supplies you with content for your social channels, and elevates your search ranking.
Using targeted keywords, I’ll partner with your team to publish regular blog posts that showcase your expertise and gets you found on Google.
Website Copy and Landing Pages
Make sure your website copy is engaging to readers and optimized for search engines. I’ll write homepages, about us, and treatments pages that convey the value of your healthcare products and services while moving visitors to contact you.
I can also assist with writing copy for landing pages and email campaigns.
Want a partner who will see your sales materials through from start to finish?
Whether you need an existing piece revised or are starting from scratch, I can polish your brochure, flyers, ads, and direct mail pieces. I’ll make sure they are cohesive, well-written, and on-brand.
Articles and Ghostwriting
Your C-Suite executives may not have time to write industry-thought articles. If they do, lucky you! Even so, they probably need a bit of refining.
I’ll tailor expertly-sourced articles to your brand and voice and establish the leaders of your organization as innovators in their field of healthcare.